Helping a local business generate 111K in revenue in 6 months
- 138 paid customers
- 111K revenue generated
- 3,490.5% Website Visitor Increase
- 1,774.9% session increase
- 2180% increase in 5 star reviews
- 54.9% Bounce Rate Reduction
Overview
Rino Carpet Cleaning is a local business that was facing difficulty in attracting new customers and generating revenue due to its poor online presence. They approached our digital marketing team to help them improve their online presence so they can better reach their target audience.
We worked with the owner to develop a customized digital marketing strategy, focusing on website development, search engine optimization, review marketing, and social media marketing. Our main priority was to help the business grow and generate more revenue by creating a sustainable digital growth strategy
The Task
When the owner of Rino Carpet Cleaning, a local business, reached out to us looking for help to improve his online presence and reach his target audience, he’s been in business for nearly two years and had been growing at a very slow pace, struggling to attract new customers online and generate revenue. The company had clearly become stagnant.
They had a static website, unorganized, with 100% bounce rates. Clients were hard to come by online, and most of his acquisition was made through expensive paid ads on yelp and word of mouth. He didn’t know how to improve his online presence or reach his target audience. The existing strategy was not scalable.
That’s where we came in.
Our Approach
We worked closely with the owner of Rino Carpet Cleaning to understand his business and develop a customized digital marketing strategy. Our team focused on several key areas, including website development, search engine optimization, review marketing, and social media marketing, to help the business increase its online presence and reach its target audience.
Prioritizing Growth
One of our main priorities was to help Rino Carpet Cleaning grow and generate more revenue. We focused on creating a growth strategy that would help the business acquire new customers and improve its online presence. We also provided monthly reporting through the implementation of analytics to help the owner track the progress of his business and make informed decisions.
Creating a Digital Strategy
To help Rino Carpet Cleaning grow, we developed a comprehensive digital marketing strategy focused on several key areas. We worked on improving the business’s website, making it more user-friendly and engaging, and optimized it for search engines to help the business rank higher in search results. We also used social media marketing to increase the business’s online presence and reach its target audience. Finally, we implemented a review system that allowed the owner to get customer reviews immediately after the work was completed. This resulted in a 2180% increase in positive reviews to date, an increase of 53.5% in organic search, 24.6/% in direct search, and 20.3% in social search.
Identifying Conversion Touchpoints
When the owner of Rino Carpet Cleaning, a local business, reached out to us looking for help to improve his online presence and reach his target audience, he’s been in business for nearly two years and had been growing at a very slow pace, struggling to attract new customers online and generate revenue. The company had clearly become stagnant.
They had a static website, unorganized, with 100% bounce rates. Clients were hard to come by online, and most of his acquisition was made through expensive paid ads on yelp and word of mouth. He didn’t know how to improve his online presence or reach his target audience. The existing strategy was not scalable.
That’s where we came in.
Differentiating a Local Business from the Competition
One of the challenges for Rino Carpet Cleaning was to differentiate itself from its competitors in a crowded market. We helped the business stand out by highlighting its unique selling points and expertise and creating compelling content that resonated with its target audience. We also used targeted advertising to reach potential customers who were likely to be looking for these specific services.
Acquisition Strategy
To develop a comprehensive acquisition strategy for Rino Carpet Cleaning, we first conducted market research and analysis to understand the business’s target audience and their needs and preferences. This allowed us to identify the most effective channels for reaching and engaging potential customers.
We then created a plan to engage with these potential customers through these channels, including organic and paid search, social media, and email marketing. Our efforts successfully drove new customer acquisition for the business, with 47% of new customers coming from organic search, 26.4% from direct search, and 24.1% from social search.
Normalizing Clean Design through Rebranding
Another key aspect of our digital marketing strategy for Rino Carpet Cleaning was to create a clean, minimalist design for the business’s website. We focused on using clean, simple designs with plenty of white space that kept people focused on the business’s services and call to action. This approach helped to avoid sidetracking people with redundant visual elements and ensured that the website was easy to navigate and user-friendly.
How to Differentiate a Carpet Cleaning Business
To help Rino Carpet Cleaning differentiate itself from its competitors, we focused on highlighting the business’s unique selling points and expertise through optimized content. We created compelling content that showcased the business’s services and experience, and we also used targeted advertising to reach potential customers who were likely to be interested in its services. This approach helped to set Rino Carpet Cleaning apart from its competitors and position it as a trusted, reliable provider of carpet cleaning services in its area.
Going From Zero to One
When we started working with Rino Carpet Cleaning, the business struggled to attract new customers and generate revenue. Over the course of six months, our digital marketing efforts helped the business go from zero to one, acquiring 138 paid customers and generating $111K in revenue. This was a significant accomplishment for the business, and it was a testament to the effectiveness of our digital marketing strategies.
Beyond Expectation
Our work with Rino Carpet Cleaning exceeded the expectations of the business owner. In just 6 months, the business was able to grow significantly and improve its online presence. The website’s bounce rate improved, the number of visitors increased, and the business’s social media presence also grew. These results were beyond what the owner had anticipated, and he was thrilled with the success of our digital marketing efforts.
Our team of digital marketing experts was able to help Rino Carpet Cleaning achieve impressive results, generating $111K in revenue in just 6 months.
Outcomes in only 180 days
General
- 138 paid customers
- 111K revenue generated
- 3,490.5% Increase in Website Visitors
- 1,774.9% Session Increase
- 18 mins Average Session per Visitor
- 54.9% Bounce Rate Decrease
- 2180% increase in 5 star reviews
Acquisition Numbers
- 53.5% Organic
- 26.4% Direct Search
- 24.1% Social Search
Deliverables
- Growth Design
- Rebranding
- Website Development
- SEO
- Analytics Setup
- Automation
- Review Marketing